Design student Ric Bixter came up with this idea for elastic band packaging.

Elastic band packaging

The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”

Elastic band packaging

The stronger the band, the more the box is squeezed. Brilliant.

Elastic band packaging

Elastic band packaging

Ric Bixter is a 2nd year design student at UCLan (University of Central Lancashire). He’s hoping to move to London in September for a year in the profession. Catch him on Twitter @fellbridge.

Back in June he tweeted, “Designing the packaging for elastic bands turns out to be really hard.”

Perseverance paid off.

All the very best with your studies and upcoming move, Ric.

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