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Aesop on client focus

Don’t spend time dreaming of clients you might have when it’s better to focus on those you already do. Read the rest of this entry »

[So You Want to Create a Font — Part 1]
The sheer number of fonts out there ( sells over fifty-five thousand) is a testament to the fact that there are nearly an infinitude of creative choices that can be made when designing a font. Of course there are the basics: serif vs. sans serif (and the numerous subcategories of each of these); handwritten vs. precision print-quality; wide vs. narrow; bold vs. light. But beyond these obvious choices are some specifics you may not have thought of: Read the rest of this entry »

So you’re a brilliant designer, a master calligrapher, and you’ve learned all about serifs, side-bearings, and kerning. Now you want to create your own font. (What! You haven’t learned all about serifs, side-bearings, and kerning? Well, make sure you read all of the articles on iLT before you embark on font creation! You’ll need all of the knowledge you can get if you plan on being successful! And if you’re not a brilliant designer or a master calligrapher, well, don’t worry—you can still create some beautiful fonts with a little hard work, a lot of knowledge, and a little inspiration.) Read the rest of this entry »